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Prof. Diana Derval

Predicting Market Outcomes and Taking Measured Risks

A Workshop by Prof. Diana Derval (Chief Investigator, DervalResearch)

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About this Workshop

In her thought-provoking book "Frontiers in Product Innovation Strategy", Prof. Diana Derval, Chief Investigator of the B Corp DervalResearch, invites leaders to rethink their approach of strategy to predict market outcomes, take measured risks, and innovate with a positive impact.

Join this playful session, and through lively business cases from various industries and geographies:

- get a fresh perspective on growth strategies and risk evaluation

- harness the power of behavioural sciences and adaptive management to take measured risks

- discover a new way to predict innovation response and market outcomes 

- infuse sustainable practices in your strategy map.

Frontiers in Product Innovation Strategy book page: https://link.springer.com/book/10.1007/978-3-031-25823-7

Exclusive Offers

Register for this Workshop to unlock these exclusive offers.

Win a copy of “Frontiers in Product Innovation Strategy”


About The Speaker

Prof. Diana Derval

Prof. Diana Derval

Chief Investigator, DervalResearch

Diana Derval, PhD, Chief Investigator of DervalResearch, is a pioneer in decoding human behavior and predicting market outcomes. Lecturer in Neurosciences at Sorbonne, Harvard Business Review contributor, Diana is the author of the Springer book+course "Frontiers in Product Innovation Strategy".